Niagara Royals Sports Club
Mayor's Cup 2026
Mayor's Cup 2026
An invitation to put your brand at the centre of Niagara's biggest day and night cricket celebration, presented by the Niagara Royals Sports Club in partnership with the University of Niagara Falls Canada.
The Mayor's Cup gathers that energy into a single landmark day that fills the ground with players, families, and supporters from across the province and beyond. In 2026 the tournament returns bigger, now running as a full day and night event on the 25th of July.
Last year the tournament welcomed teams from across Ontario and even a visiting side that flew in from the United Kingdom. Floodlights carried play into the evening, and every match streamed live on YouTube to viewers who could not make it to the ground in person.
For a brand, this is a rare combination. You reach a large, deeply engaged, and notoriously hard to access audience while wearing the colours of community goodwill. A growing family of partners has already discovered that the Mayor's Cup is not simply a logo placement. It is a genuine seat at the table of one of the region's most beloved events.
Niagara's biggest day and night cricket celebration, presented in partnership with the University of Niagara Falls Canada.
Here is the scale your brand stands beside when you partner with the Mayor's Cup.
Attendance and reach figures are organiser projections based on the 2025 edition. Final verified numbers will be shared with confirmed partners.
The 2025 edition raised the bar for community cricket in Niagara. Here is what the day delivered, and what your brand would have been part of.
Teams from across Ontario competed alongside a side that travelled in from the United Kingdom, giving the tournament a genuine cross border edge.
Floodlights carried play into the evening, so the energy never dropped and families stayed for the full experience.
Every match streamed live, extending the reach well past the boundary rope to friends, family, and cricket fans following along online.
A round robin format gave every team four matches, so players got more game time and spectators got more action across the day.
A kids' game, a full breakfast and lunch service, and a few well kept surprises turned the tournament into a day the whole family enjoyed.
The University of Niagara Falls Canada joined as official community partner, lending the tournament real institutional weight in the region.
Cricket in Canada connects you to communities that are loyal, growing, and difficult to reach through ordinary advertising. The Mayor's Cup puts your brand right in front of them, on a day they have chosen to spend with family.
Every package is all inclusive, with branded social media running from the moment you sign right through to match day. Pick the tier that fits your goals.
| Benefit | Silver $1,000 | Gold $1,500 | Platinum $2,500 |
|---|---|---|---|
| Ongoing branded social media until match day | |||
| Live emcee shout out and logo on LED screen | |||
| Logo on the trophy | |||
| Prize ceremony spot, photos and autographs | |||
| CEO or MD video spotlight interview | |||
| CEO opens the match at the Toss Ceremony | |||
| Branded VIP corporate reception tent | |||
| Roll up banners at pavilion and entrance | |||
| Distribute your own promotional materials | |||
| Hand the trophies and medals to the cricketers |
For brands that want their name on everything, we build bespoke partnerships beyond the three packages. If you are thinking bigger than a logo on a banner, let us design something around your goals.
Custom packages are priced on the table together. Reach out and we will build a proposal around what matters to you.
Partnering with the Mayor's Cup helps keep the event affordable and welcoming for families across Niagara, while growing the game for the next generation of players.
Your support keeps the Mayor's Cup an accessible, family friendly day out that brings the whole region together around sport.
Funds help nurture grassroots and youth cricket in Niagara, building the talent pipeline for one of Canada's fastest growing sports.
A live broadcast and visiting teams put Niagara and its cricket community on the map for fans well beyond Ontario.
Choose your package, and we will take care of the rest. To secure on field branding, banners and promotional materials should reach the organisers at least one day before the event.
Niagara Royals Sports Club · Mayor's Cup 2026 · Niagara's Cricket Clash